Armani has date with Essex girls
Armani has date with Essex girls: This morning Giorgio Armani will do what he does most Saturday mornings. He will leave his home in Milan's Via Borgonuovo and stroll past the clang-clattering orange trams to his Armani Caffe in Via Manzoni.Most days he sips his espresso and watches the "bella signoras" as they waft from designer store to designer store but today he will be dreaming of Essex girls. At 10 o'clock this morning Armani opens his first shop in Bluewater shopping mall, spiritual home of Burberry-wearing Sharons and Traceys.
The opening of the cheap 'n' chic A/X Armani Exchange store, the first A/X shop in Europe, marks a dramatic shift in the career of the world's most successful fashion retailer. Armani has built a £2billion, 300-shop, 5,000-employee global empire by constantly diversifying. His label encompasses almost a dozen mini-brands - from the cheap(ish) Armani Jeans, through the mid-range Emporio Armani, up to the wildly expensive Prive haute couture line.
posted by Eugen @ 6:13 AM
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