Italian Fashion Designers

Italian fashion house Missoni forms JV with hospitality major Rezidor

Italian fashion house Missoni forms JV with hospitality major Rezidor: "Brussels-based hospitality company Rezidor SAS Hospitality has announced in London on November 16th, 2005 that they had concluded a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.

The deal will now see Rezidor SAS conclude on negotiations for sites for the new brand in the UK, mainland Europe, Russia, Asia Minor and the Middle East. With the first three Hotel Missoni's expected to be open in 2007 and 30 expected to be open or under development by the year 2010.

Speaking at the completion of the agreement, Kurt Ritter, President and CEO of Rezidor SAS stated that they have been believers in this market segment for a long time now and this deal gives us the perfect brand to take their share of this fast growing, increasingly important, market sector."

posted by Eugen @ 3:39 AM