Monday, November 07, 2005

Fendi plans to grow big

LVMH's Fendi unit aims for 600 mln eur of sales in 2007'The idea is for Fendi to generate by this time 600 mln eur of revenues,' Burke said, during the launch of a new flagship store for the brand on New York City's 5th Avenue.

But the flagship store in New York was a necessary step in making Fendi one of the top Italian fashion brands by 2007. 'It's a very important market in terms of sales,' Burke said. 'We need the appreciation of this town and we must succeed here.'

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