Wednesday, March 29, 2006

AWI reaffirms Italian fashion labels value in international wool market

AWI reaffirms Italian fashion labels value in international wool market
: "Australian Wool Innovation Limited reported that the Australian wool industry should not underestimate the influence of the famous Italian fashion labels on fine wool apparel trends in world retail markets.

This was the message to Merino sheep producers at a forum in Goulburn from Fabrizio Servente, the Marketing and Product Development Director of the Benetton Group, a 5500-store global apparel chain.

'Famous brands such as Zegna, Dolce & Gabana, and Armani continue to grow their businesses at an astonishing rate. These high calibre companies are the showcase brands and drivers of fine wool apparel around the world,' he said."

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